Last week, we went to a sporting event, well sort of. To motivate the Parisians to exercise more, Hermès organised an exceptional fitness event at the École des Beaux-Arts de Paris, where luxury and sport come to meet together. The French luxury label has always been known for its affiliation with equestrianism, so it might not be a surprise that Hermès organised this crossover to invite the public to discover its new range of accessories (silk scarves, shoes, bracelets, belts, etc.) through sport.
AN OLD LADY WHO LOVES HERMÈS
The day we went to the event was a frigid rainy day, and the wind was biting. Just when we were about to arrive, we met a well-dressed old lady, stumbling to get in. As a health pass is often required nowadays in France, she was also requested to show hers. As requested, she dropped her umbrella and went looking in her bag under the rain. Trembling, she showed her health pass and could finally get in. She was freezing. As soon as she was inside, she ordered a cup of hot tea and got warm near a heater, trying to get some rest. She must love Hermès very much to have wanted to come there. What a way to show their “Art de Vivre”!
WHAT AN EXPERIENCE!
It’s a joy to be able to participate in these exceptional events. I loved very much the Hermès Hors les Murs exhibition in Lyon in 2019, where the brand arranged some experts to demonstrate how to make printed silk scarves, saddles, or handbags. Hermès Fit was also a lovely event, where fashion and sport come together. Coaches were on site. Whether you like yoga, weight lifting, boxing, or stretching, you would have the opportunities to do so in a bright orange classic Hermès decor. Plus, you would have the chance to lift barbells and kettlebells branded the label Hermès. So it’s still a special experience.
If you would love to see what was happening in the event, here is a little clip for you.
P.s. Chaumet “Végétal – L’École de la beauté” at the Beaux-Arts de Paris or this Parisian department store bought by LVMH and gone through 16 years of renovation might just interest you too :)
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