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The Story behind the French “Financier Cake”

Updated: Feb 19


Don’t you find the name “Financier Cake” a bit strange? Personally, I had no idea what it was the first time I heard of the name. I thought maybe the name was inspired by the shape of the cake? I was half right. Turns out there is actually a little story behind the naming of these financier cakes.


THEY WERE "Visitandines"

The name itself does suggest its relation to the financial world. It was in the 19th century. There was a French pastry chef named Lasne who made small almond cakes, only that at the time it was called "Visitandines".

His store, located near the Stock Exchange in Paris, guaranteed him the financiers who were always in a hurry to fill their stomachs without getting their hands dirty. These cakes, having a divine almond fragrance, couldn’t be more ideal for them.


THE NAMING OF FINANCIER CAKE

Having had his success, Lasne decided to transform the original oval-shaped cakes to rectangular ones, a shape of the gold ingot. Voilà, since then, they are called “Financier Cakes”. The French love having them with a cup of tea or coffee and the people of Normandy especially like them with bolée à cidre (a special container that holds the right amount of cider for the drinkers). Isn’t it a lovely combination for an afternoon tea?


We have three flavours for your choosing: Apple, Salted Butter Caramel, Lemon Honey. Try one, if not all?




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