Our breakfast choices in Hong Kong are quite different from those in France. We love our breakfast savory; the French like them sweet. They ADORE their croissants and pains au chocolat. These pastries are what they crave for every day even though they know they can’t eat them every morning. Alternatively, the French will have a slice or two of bread (or brioche), spread it with a thick layer of jam, simple yet delicious. No wonder there are so many jam brands in France. However, among all, there is only one that makes the French stick with for life: Bonne Maman.
BEAUTIFUL AREA MAKES BEAUTIFUL FRUIT
Bonne Maman’s headquarters is in the commune called Biars-sur-Cère located in southwestern France. The area is a beautiful fruit-growing region with various fruit trees, making it ideal for jam-making. In the past, jam was delicately home-made by the grandmother and mother of each household. Bonne Maman’s founder Jean Gervoson even helped his family pick fruit growing up. When he was a grown man, however, he realised that fewer households were making their own jam. In 1971, he thus founded Bonne Maman, literally meaning good mum, hoping that the name could recall everyone’s memories about their grandmother’s and mother’s jam.
50% Of Fruit To Make The Jam Fruity And Aromatic
Throughout the years, Bonne Maman have always been the no. 1 choice for the French. The key to the brand's success lies in its ingredients used. I remember the first time I had my bites of their jam, I was genuinely amazed by how rich and smooth and fruity the jam was. Of course, their insistence on quality means that each of their jam has at least 50% of fruit in it. Now, you get why their jam is fruity and aromatic. The jars Bonne Maman use are glass and the lids pink and white checkered; every jar is also classically labelled with the brand name, the flavour, and the best before date, nothing fancy but everything reminiscent.
New Flavours And Products
Naturally, Bonne Maman are meticulous in picking, selecting, and cooking. That is how we can taste such natural fruit flavour in the jam and how the brand is able to maintain its market position in France. They have also kept launching new flavours, like the pineapple with rum & vanilla flavour above. Besides jam-making, Bonne Maman also make biscuits, pastries, pies, cheese, and desserts, endeavouring to promote French cuisine.
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